Lead forms present but no automated scheduling or lead routing detected
This check looks for whether your contact forms connect directly to a scheduling tool (like Calendly) or automatically route leads to your CRM or sales team - rather than just sending a plain email.
Why this matters
Response speed is one factor in whether an enquiry goes anywhere, and many sales teams find that faster follow-up helps. Plain contact forms depend on someone checking an inbox and following up manually, so some enquiries may wait longer than they need to.
How to fix it
Connect your contact form to a scheduling tool so prospects can book a call immediately, or use a CRM (like HubSpot) that notifies your team instantly and tracks each lead. Many tools offer free plans to get started.
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