Skip to content

Quantified claims lack ClaimReview schema or external citations

ClaimReview is a structured data tag you add to pages that contain specific, verifiable claims (like statistics or factual assertions). It tells search engines and AI systems that the claim has been checked and sourced.

Why this matters

ClaimReview markup is designed for fact-check publishers and is used by Google to show fact-check rich results. It is only relevant if your pages actually review claims. Google has not said that it affects trust or inclusion in AI Overviews.

How to fix it

For any key claims on your site (statistics, percentages, certifications), either link to a credible external source that backs them up or add ClaimReview schema to those pages. A web developer can add this in about an hour per page.

Turn website findings into an action plan

Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.

Start Full Audit