No Google Business Profile link detected
A Google Business Profile (GBP) is your free listing on Google Maps and Google Search. Having it claimed and verified, and linking to it from your site, helps Google associate your website with your business location, hours and reviews.
Why this matters
GBP is a key source AI models and local search algorithms use when answering local queries such as "best [service] near me". Without a linked or verifiable GBP, your business may not appear in those AI-generated local answers, regardless of how good your website is.
How to fix it
Claim and verify your Google Business Profile at business.google.com if you have not already. Once verified, link to your GBP page from your website footer or contact page. Keep your profile's name, address, and phone number identical to what appears on your website.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.
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