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Page load performance below recommended target

Page performance score measures how quickly your site loads and becomes usable, particularly on mobile devices and slower connections. Scores below 70 out of 100 indicate visitors are waiting noticeably longer than they should.

Why this matters

Slow pages can frustrate visitors, and published studies have linked slower load times to lower conversion on some sites. Google also uses page experience signals, including Core Web Vitals, in search, though as one of many signals. Page weight is a common contributor to slow loading.

How to fix it

The biggest wins are usually compressing and resizing images, switching to modern image formats like WebP, removing unused scripts, and ensuring your most important content loads first.

Turn website findings into an action plan

Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.

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