Skip to content

Chatbot widget detected but no visible 'You are interacting with AI' disclosure

This check looks for a chat widget on the site and whether it clearly tells visitors, right at the start of the conversation, that they're talking to an automated AI assistant rather than a person. On this site, a chatbot widget was found, but there is no visible disclosure of this kind in the opening message.

Why this matters

If your chat is offered to people in the EU, Article 50 of the EU AI Act sets duties to tell people when they are interacting with an AI system. Those duties are scheduled to apply from 2 August 2026, and penalties under the Act can be substantial. Whether it applies to you depends on where your visitors are and how the chat is used, so check with a legal adviser. Separately, visitors who realise later that they were not talking to a human may trust the interaction less.

How to fix it

Your developer and legal team should update the chat widget's welcome message to something like 'Hi, I'm an AI assistant. I can help with X. For complex issues I'll connect you to a human,' shown as the very first message in the chat. Most modern chat platforms, including Intercom, Drift, and HubSpot, support editing this directly in the widget's settings, so this is roughly one to two hours of work.

Turn website findings into an action plan

Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.

Start Full Audit