Tracking tools running without a cookie consent banner
Cookie consent means asking visitors for permission before loading any tracking tools - such as analytics or advertising pixels - that store information about their browsing behaviour.
Why this matters
In many jurisdictions, including under the GDPR and ePrivacy rules in Europe, setting non-essential trackers before a visitor consents can breach privacy law, and GDPR fines can reach up to 4% of annual global turnover or EUR 20 million, whichever is higher, for serious infringements. Whether these laws apply to you depends on where your visitors are and which trackers you use, so check with a privacy adviser.
How to fix it
Add a cookie consent banner that blocks all non-essential trackers until the visitor accepts. Many free and paid tools handle this automatically and integrate with your existing analytics setup.
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