EU AI Act Article 50 transparency disclosure missing
The EU AI Act requires any business using AI that interacts with people - such as AI chatbots, AI-generated content, or automated decisions - to clearly disclose this to users. Article 50 specifically mandates this transparency, with enforcement beginning in early 2025.
Why this matters
If the EU AI Act applies to you, Article 50 sets transparency duties for AI systems that interact with people and for some AI-generated content, scheduled to apply from 2 August 2026, and penalties can reach EUR 15 million or 3% of global turnover for certain breaches. Whether it applies depends on how and where you use AI, so check with a legal adviser. Visitors who discover undisclosed AI use themselves may also trust you less.
How to fix it
Add a clear, plain-language disclosure wherever AI is used on your site - for example, a label on chat widgets saying "This is an AI assistant" or a policy page explaining how and where you use AI. Keep it brief and honest.
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