No CCPA/US state opt-out link in footer
This check looks for a 'Do Not Sell or Share My Personal Information' or 'Your Privacy Choices' link in the site footer, which some US state privacy laws require of businesses they cover. On this site, tracking such as analytics, ads or marketing pixels is present, and the site shows US-jurisdiction signals like US locale paths, US state mentions or CCPA/CPRA references, but no such footer link was found.
Why this matters
California's CCPA, and a growing number of other US state privacy laws, require covered businesses that sell or share personal data to offer an opt-out link. Whether you are covered depends on your size, revenue, the data you handle and where your visitors are. Where the law applies, a missing link can attract enforcement action from a state regulator and may give a plaintiff something to point to. Check with a privacy adviser.
How to fix it
Your legal team should add a 'Do Not Sell or Share My Personal Information' or 'Your Privacy Choices' link to the global site footer, connected to a working opt-out flow that actually stops the relevant data sharing when a visitor uses it. This is typically about two hours of combined legal wording and developer implementation.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.
Start Full Audit