Largest Contentful Paint (LCP) measures how long until your main content appears on screen. Yours is over 4 seconds, measured from real visitors - that lands in the "poor" band.
Why this matters
Many visitors will leave a page that takes several seconds to show its main content, and a slow LCP can hurt your Core Web Vitals results, which Google considers as one of many page experience signals. Google rates an LCP above 4 seconds as 'poor'.
How to fix it
Compress and preload your hero image (WebP or AVIF, with set width and height), remove render-blocking scripts and styles above the fold, self-host fonts with font-display: swap, and lean on your CDN caching.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.