Marketing Audit
Score the messaging, conversion path, and competitive position of any website.
A marketing audit reviews how a website explains its offer and guides visitors to a next step. AuditHQ records sampled public evidence across messaging, value proposition clarity, conversion paths, social proof, and competitive context. Scope and applicability vary; a finding does not establish a measured commercial outcome.
Audit suite
Marketing
Verified checks
Example findings
12
Every check verified against live data.
Grouped into 5 categories. Code runs every check against your live site - AI only writes the narrative around verified findings. Methodology is proprietary; the cards below describe what each category catches.
01
9 checksHero & Value Prop
Whether visitors can understand what you do and why it matters before deciding on their next step.
02
9 checksConversion Path
How frictionless the journey is from landing to action - forms, CTAs, pricing transparency, friction multipliers.
03
8 checksOn-Page SEO
The fundamentals Google Search and AI Overviews use to rank and cite you - title, meta, schema, freshness, hreflang.
04
7 checksTrust Signals
The proof elements that turn cold traffic warm - testimonials, customer logos, awards, named case studies, founder bios.
05
9 checksTracking & Analytics
Whether you can actually tell which ads and pages are bringing you customers - analytics setup, ad-tracking tags (pixels), and whether a new enquiry gets routed to the right person automatically.
Specific check definitions, regex patterns, and severity rubrics are not published. The output is a verified, evidence-backed report - not a methodology document.
Three things that quietly cost you customers.
A clear value proposition helps visitors understand the offer.
Explain who the product helps and what it does before listing features. Use accurate, specific language and test whether visitors understand it; a copy change alone does not establish a conversion gain.
Relevant proof can help visitors assess the next step.
Place verifiable testimonials, customer references, or relevant security information near a decision when they answer a real concern. Use only evidence you can substantiate and measure the effect on your own audience.
A weak title tag compounds across every search impression.
Your title tag appears in every SERP click decision and every shared social link. A title that's too long (truncated), too short (uncompetitive), or missing the keyword loses click-through rate on every impression - multiplied across thousands of searches per month.
Value proposition is a feature dump, not an outcome
Evidence
Example H1: "All-in-one platform with AI-powered automation, integrations, and analytics". The headline lists capabilities without explaining who the product helps or the task it supports.
Recommended fix
Rewrite the H1 around the real customer task and supported benefit. Explain who the product serves, keep claims consistent with the product, and test comprehension before evaluating conversion.
Business impact
Clearer wording may help visitors judge relevance and decide whether to continue. Measure CTA clicks and completed signups against a baseline; traffic volume alone cannot establish extra clicks or revenue.
Fictional example of the evidence, fix and impact structure. It is not a current report or a finding about your site.
Questions, answered.
What buyers ask before running their first marketing audit.
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Create an account to start a Full Audit. This suite includes 48 catalogue checks; applicability depends on your site and scope. Review recorded evidence and a prioritised action plan.