Online Reputation Audit
Google reviews, Trustpilot, social sentiment, and how well negative reviews are handled.
A reputation audit measures the public credibility signals customers see when they research you - before they ever visit your website. AuditHQ aggregates Google Business Profile data, third-party review platforms (Trustpilot, G2, Clutch), and social mention sentiment. Every finding ties to a buyer-stage decision.
Audit suite
Reputation
Verified checks
Example findings
6
Every check verified against live data.
Grouped into 5 categories. Code runs every check against your live site - AI only writes the narrative around verified findings. Methodology is proprietary; the cards below describe what each category catches.
01
7 checksReview Platform Presence
Whether you appear where buyers actually research - Google Business Profile, Trustpilot, G2, Capterra, plus industry-vertical platforms (Healthgrades, Avvo, Houzz, OpenTable).
02
4 checksAggregateRating Schema
Whether your reviews show as star-rating rich snippets in Google and AI Overviews via correct Review/AggregateRating JSON-LD.
03
7 checksEmbedded Testimonials
Quality of social proof on your own site - verified-purchase badges (FTC fake-review rule), video testimonials, named quotes with credentials.
04
6 checksResponse Strategy Signals
Whether owner replies are visible, whether complaints have a clear public process, and how reputation risk is managed.
05
6 checksCategory-Fit Platforms
Whether you're missing from the platforms that matter most for your specific industry vertical.
Specific check definitions, regex patterns, and severity rubrics are not published. The output is a verified, evidence-backed report - not a methodology document.
Three things that quietly cost you customers.
Public reviews give prospects another source of context.
Check whether review profiles are current and whether the business responds constructively. Ratings alone do not show why a person contacts a business or predict how many prospects it will gain or lose.
A thoughtful response makes the business's handling of concerns visible.
Acknowledge the concern and explain an appropriate next step without exposing private customer details. The aim is to provide useful public context; the effect on satisfaction or conversion needs separate evidence.
Stale reviews look worse than no reviews.
A 4.8-star Google rating from reviews 18 months old reads as "they used to be good, what happened?". Active review velocity (new reviews monthly) signals an operating business. The audit flags any platform where review flow has dropped to zero.
Google Business Profile has 47 reviews, but no response to any 1-3 star review
Evidence
GBP shows 47 total reviews, average 4.1 stars. Of the 9 reviews at 1-3 stars, zero have a business response. The most recent 1-star review (3 months ago) describes a billing dispute and is the second result a prospect sees when scrolling reviews.
Recommended fix
1) Respond to every 1-3 star review within 48 hours with a substantive, non-defensive reply that acknowledges the issue. 2) Set up email/SMS alerts on new GBP reviews. 3) For the existing 9 unanswered ones, respond to the most recent 5 first - they're what new prospects see.
Business impact
Unanswered concerns leave readers without the business's perspective. Clear responses can add context, but neither a response nor a star rating establishes a quantified conversion improvement.
Fictional example of the evidence, fix and impact structure. It is not a current report or a finding about your site.
Questions, answered.
What buyers ask before running their first reputation audit.
Stop reading. Start auditing.
Audit your reputation stack now.
Create an account to start a Full Audit. This suite includes 38 catalogue checks; applicability depends on your site and scope. Review recorded evidence and a prioritised action plan.