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CTAs exist but not in above-the-fold area

Your page has calls-to-action (buttons or links prompting visitors to act), but none appear in the part of the page visible without scrolling, known as above the fold. Visitors must scroll down before seeing an invitation to act.

Why this matters

Many visitors decide within seconds whether to stay. If there is no clear action to take immediately, some may leave before reaching your call to action, which can mean fewer enquiries.

How to fix it

Move your primary button or sign-up prompt into the hero section at the top of the page so it is visible on mobile without any scrolling.

Turn website findings into an action plan

Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.

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