This check looks for concrete figures in your website copy - things like customer counts, percentage improvements, time saved, or measurable results. Vague phrases like "many businesses trust us" are not counted.
Why this matters
Specific numbers make claims believable and memorable. Visitors scan pages quickly; a concrete figure stops the eye and builds credibility in a way that general descriptions cannot.
How to fix it
Replace at least one vague claim with a real, verifiable number. Examples: the number of customers you serve, a measurable result a client achieved, or how long you have been in business. Real numbers, even modest ones, outperform superlatives.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.