WhatsApp Business is a free app that gives businesses a dedicated channel for customer messaging, separate from a personal WhatsApp account.
Why this matters
In some markets, customers expect to be able to reach local businesses via WhatsApp the way they once expected a phone number. Without it, you may be missing a convenient first-contact channel that some competitors offer. How relevant this is depends on your customers and region.
How to fix it
Set up a free WhatsApp Business profile and add a click-to-chat link (wa.me/your-number) to your website header, footer, and contact page.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.