An email signup form collects visitor email addresses. If the platform processing those signups is not a recognised email marketing tool, it may be a custom-built form that collects addresses without actually storing or emailing them.
Why this matters
Many websites have signup forms that were never properly connected to a mailing list - addresses are collected but never used. This is a common and invisible problem that silently wastes marketing effort.
How to fix it
Test your own signup form with a personal email address and confirm you receive a welcome email within a few minutes. If nothing arrives, the form needs to be properly connected to an email marketing platform.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.