Ad tracking pixels found on a page with clinical or medical content
This check looks at pages containing clinical or medical content, such as symptoms, treatments, or diagnoses, for the presence of behavioural advertising or session-recording trackers like Meta Pixel, TikTok Pixel, or tools that record how visitors move on the page. On this site, a page with health-related content was found loading one or more of these trackers.
Why this matters
US regulators, including the FTC, have taken action against some companies for sending health-related data to advertising platforms, and laws such as Washington's My Health My Data Act and California's Confidentiality of Medical Information Act address health data. Whether they apply to you depends on the data you collect and where your visitors are, so check with a privacy adviser. Standard consent scanners often check technical configuration rather than what a page is about, so this gap can go unnoticed.
How to fix it
Your developer and marketing team should remove behavioural advertising pixels from any page discussing symptoms, conditions, treatments, or diagnoses, or at minimum gate them behind explicit, specific consent rather than the general cookie banner. This usually means adjusting the tag manager rules for a defined set of health-content pages, which is a targeted, same-day fix once the affected pages are identified.
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