Structured data markup is invisible code that formally labels your content so search engines and AI tools understand what it represents. Tagging case studies with the appropriate schema tells AI systems that this content documents real client outcomes.
Why this matters
Some AI tools and search features cite case studies as evidence. Without structured data, your case studies look like ordinary text pages to automated systems, which may make them harder to identify as client outcomes. Providers do not publish how they use this markup.
How to fix it
Add appropriate Schema.org markup (such as Article or a relevant creative work type) to case study pages, highlighting the client context, challenge, solution, and result.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.