No Google Business Profile link or Google Reviews reference detected
A Google Business Profile (GBP) is a free listing that shows your business on Google Search and Maps, including star ratings and customer reviews. This check looks for a visible link to that profile on your website.
Why this matters
Many people check Google when deciding whether to trust and contact a business. Without a link to your Google Business Profile, some visitors may not see your reviews, and nearby searchers may find it harder to verify you.
How to fix it
Create a Google Business Profile at business.google.com if you do not have one. Then add a clearly visible link (such as "Read our Google reviews") in your website footer or social-proof section.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.