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No dedicated trust, security, or compliance page

A trust page is a dedicated section of a website (sometimes called "Security", "Compliance", or "Why choose us") that spells out how the business protects customers, their data, and their money.

Why this matters

Many business buyers look for security and trust information before choosing a vendor, particularly for larger contracts where security matters. Without a trust page, those buyers may have to ask for the information directly, which can slow or complicate their decision.

How to fix it

Create a simple page that lists your security practices, any certifications, data protection commitments, and how customers can get help. Link to it from your main navigation or footer.

Turn website findings into an action plan

Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.

Start Full Audit