Text testimonials present but no video testimonials
The site shows written customer testimonials but no video testimonials.
Why this matters
Video testimonials can add authenticity because prospects can see and hear a real customer, but this check does not establish a universal conversion lift over text testimonials.
How to fix it
If testimonials are important to conversion, ask a few satisfied customers for short, permissioned video testimonials and keep written reviews available for accessibility and scanning. Measure conversion impact before treating video as categorically better for this site.
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