Bluesky and Mastodon are growing social platforms that many people moved to after changes to X (formerly Twitter). No presence for your brand was detected on either.
Why this matters
Tech-forward users, journalists and creators increasingly use these platforms. Not being there means you miss the chance to reach these audiences and appear in searches they conduct.
How to fix it
Claim your brand handle on Bluesky (bsky.app) and, if your audience is there, Mastodon. Link your profiles from your website footer.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.