B2B brand on social but no owned-audience newsletter
You're building an audience on social media platforms, but you don't appear to have a newsletter or subscription-based channel where you own the relationship with your followers - such as a LinkedIn Newsletter, Substack, or similar.
Why this matters
Social media reach is controlled by platform algorithms that can change without warning. A newsletter gives you a direct line to your audience that does not depend on an algorithm, and the list is yours to keep. Conversion from newsletters versus social posts varies by business, so track your own results.
How to fix it
Start a newsletter using a free or low-cost platform (LinkedIn Newsletter, Substack, or Beehiiv are popular choices). Repurpose content you're already creating for social into newsletter editions, and add a subscribe prompt to your website and social profiles.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.
Start Full Audit