A favicon is the small icon that appears in browser tabs, bookmarks, and on mobile home screens next to your site's name. Your site has not declared one.
Why this matters
Without a favicon, your site appears as a generic browser icon in tabs and bookmarks. This looks unfinished and makes it harder for returning visitors to find your tab among several open ones.
How to fix it
Create a square image of your logo at 512 x 512 pixels and save it as favicon.ico or a PNG. Add a link tag in your page's head section pointing to it. Most website builders have a dedicated field for uploading a favicon in settings.
Turn website findings into an action plan
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