Your careers or about page has no visible list of employee benefits or perks - things like flexible hours, remote work, health cover, or professional development.
Why this matters
Job seekers weigh up benefits before applying. Without any mention, candidates assume the package is average or below average, and many will choose an employer who is upfront about what they offer.
How to fix it
Add a short benefits section to your careers or about page. Even a simple bullet list covering three to five genuine perks is enough to signal that you have thought about your team's experience.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.