No meta description in server HTML
A meta description is a short summary of a page that appears as the grey text beneath your page title in search engine results. It was not found in your server-delivered HTML. (If your site uses JavaScript to render content, this tag may be added after load - worth confirming in your browser's developer tools.)
Why this matters
Without a meta description, search engines choose a snippet themselves from the page text, which may not read as well as one you write. A clear meta description is an easy way to influence how your page appears in search results, and may affect how many people click.
How to fix it
Write a meta description of 120 to 155 characters for each key page, summarising what the visitor will find and including a clear reason to click. Your CMS or developer can add these to each page's HTML head section.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.
Start Full Audit