No free-trial, demo, or low-commitment call to action detected
This check looks for a button or link offering visitors a way to try your product or service before committing - such as a free trial, a live demo, a free plan, or an instant quote.
Why this matters
Offering a lower-commitment entry point, such as a trial or demo, alongside a primary 'Contact Sales' call to action may increase conversion for some products. Visitors who are not ready to buy immediately may still engage if there is a lower-risk way to try your offer. Results vary, so test it.
How to fix it
Add a secondary call to action on your homepage and key landing pages that invites visitors to try or experience your offer with minimal commitment. Options include a free trial, a short demo video, a sample report, or a no-obligation quote. This captures interest at earlier stages of the buying journey.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.
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