Video can help some visitors understand an offer or feel more confident about who they are dealing with, and a short founder introduction can add a human touch. Its effect on conversion depends on the page and audience, so test it.
How to fix it
Add a 30-60 second hero video - a founder intro, portfolio reel or product walkthrough. Loom, Wistia or a YouTube embed all work; for a service business, an honest unedited founder intro often outperforms a polished one.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.