Only hand-picked static testimonials - no live review widget
Your site shows testimonials that have been manually selected and written into the page, rather than pulled in live from a third-party review platform.
Why this matters
Hand-picked quotes, however genuine, can be perceived as cherry-picked. A live review widget that pulls in all reviews - including mixed ones - from a platform like Google, Trustpilot, or a specialist review site is considered more credible by sceptical buyers.
How to fix it
Consider embedding a live review widget from a third-party platform. This does not mean removing your existing testimonials - use both. The live widget adds impartial credibility alongside your curated quotes.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.