The testimonials or customer quotes found on your site are too few, anonymous, or lack specific detail (such as the reviewer's full name, company, and when the review was given).
Why this matters
Vague quotes from unnamed sources ("CEO of a software company") are easy to dismiss. Buyers want to verify that real people had real results. Thin or generic testimonials often create more doubt than no testimonials at all.
How to fix it
Collect specific, verifiable testimonials from real customers, with their permission, ideally including their full name, company, role and a concrete outcome. Publishing these with a date can make them easier to believe.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.