Platform mix doesn't match audience: B2B brand without LinkedIn - biggest gap
The social media platforms detected do not align well with where your likely audience spends their time. For example, a business-to-business brand with no LinkedIn presence, or a consumer brand with no Instagram or TikTok.
Why this matters
Buyers and candidates tend to research where they already spend time. Effort spent on platforms your audience does not use may bring little return, while being absent from the platforms they do use may mean missed opportunities.
How to fix it
Identify the one or two platforms your target customers actually use for research and decision-making, and prioritise building a consistent presence there before expanding elsewhere.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.