AI-generated imagery signals but no C2PA Content Credentials
C2PA (Coalition for Content Provenance and Authenticity) is an industry standard, backed by Adobe, Microsoft, and Meta, that lets you attach a machine-readable label to images declaring whether they were created or edited with AI. Your site shows signs of AI-generated imagery but has no such label.
Why this matters
The EU AI Act (Article 50) sets obligations to mark certain AI-generated content in a machine-readable way, scheduled to apply from August 2026, and which content and which providers are covered depends on the circumstances. Check with a legal adviser whether it applies to you. Unlabelled AI images can also reduce audience trust, and some platforms flag or label AI content.
How to fix it
Use an image tool that supports C2PA signing - Adobe Firefly, for example, applies Content Credentials automatically when you generate or export images. For images generated elsewhere, you can add credentials using Adobe's Content Authenticity web tool (contentauthenticity.org). Alternatively, disclose AI-generated imagery in plain text on the relevant page - for example, a caption or footer note. Do not rely on inventing a custom meta tag; no browser or platform reads a non-standard HTML meta element as an AI content declaration.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.
Start Full Audit