Short-form video platform linked but no on-page CTA to watch
Your site links to a short-form video platform (such as TikTok, Instagram Reels, or YouTube Shorts) but has no visible prompt encouraging visitors to actually watch your content there.
Why this matters
A small social icon in the footer gets very few clicks. Visitors need a clear reason and direction to leave your site and watch your videos; without it, your video content goes largely unseen by website visitors.
How to fix it
Add a visible call-to-action near your hero or social-proof section - something like "Watch our latest videos on [platform]" with a button or preview image that links directly to your channel.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.