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No secondary conversion mechanism for visitors about to leave

No exit-intent popup, sticky bar, scroll-triggered offer, or similar secondary capture mechanism was detected on your site. Visitors who do not click your main call-to-action leave with no further prompt.

Why this matters

Some visitors who leave without acting may still be interested; they may be hesitant, distracted or price-sensitive. A well-timed secondary offer (a guide, a discount, a free trial) can capture some of them, though results vary and exit pop-ups can annoy visitors, so test carefully.

How to fix it

Add a single, non-intrusive secondary capture mechanism - such as a scroll-triggered banner or an exit-intent prompt - offering something of value in exchange for an email address. Keep it simple and relevant to what brought the visitor to the page.

Turn website findings into an action plan

Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.

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