This check looks at the dates on reviews displayed on the site and flags when the most recent visible review is more than 12 months old.
Why this matters
Recent reviews can reassure prospective customers that the business is still active and serving customers well. Stale reviews are a trust risk, but this check does not prove how any AI engine weights review recency.
How to fix it
Ask recent customers for honest reviews on the platforms that matter for the category, and keep the website's displayed testimonials current. Aim for steady review collection rather than a one-time burst.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.